Attracting new customers to the website of the customer

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Привлечение новых клиентов на сайт заказчика

Attracting new customers

The principle of attracting customers and a way to take this money does not vary, whether your own website or customer.

So, if you have your own (or someone else, does not matter) site with good attendance and performance TCI and PR and he is ranked well in the search engines .

Now you want a self-receive money from any of the foregoing. It is logical and correct.

So you need to attract advertisers. There is nothing wrong with that. All through this pass.

It is important - do not overdo it with the amount of advertising on the pages of your website. Otherwise, one of those "interesting and popular website" it will go into a "cash cow." Attendance because of this will gradually decline and advertisers will abandon you. I am sure that such a prospect is unlikely anyone will delight. But it can happen only in the critical case.

How to Attract Money

Here is the algorithm of your actions:

  1. First - determined with the theme of your site. It is necessary to find out whether it is a single-minded focus on the theme or topic is an overview portal. This will determine the number of potential advertisers.
  2. Then you have to prepare places to the site for placement of advertising. Ideally, this should have been done at the stage of creating the site, if you have not done so already, now would be quite difficult. Since will have to sort through almost the whole of its design, location and size of the tables (menus, for example). If you have provided in advance, then no problem.

What places should be done

Most advertising is unified under vneglassny standard.

There are:

  1. horizontal banner (468x60)
  2. vertical (120x600, 240x400)
  3. pop-up and pop-media

The last point I would not recommend it. Because pop-up ads, preventing users receive basic information on the page for which they came and hence reduce the interest in the site.

What's next?

  1. We have to do a page with information for future advertisers, describing places on the pages where they can post their advertisements. It is best to make screenshots of these places.
  2. But you should not rely on the activity of advertisers. Adjusts its own efforts to find possible candidates. Try to interest them. Write to the administrator information about attendance, CY, PR, on the ground and a quote. Do not forget about promotions and discounts for regular customers.
  3. On the large portals and Rambler from time to time appears introductory page. It all basic advertising (which is expensive) and a button with the inscription of the "entrance to the site." This method is very effective, but also has many disadvantages. The most significant of which - leaving your visitors to the advertiser. To generate income is good, but most of them will never return to your site. It is best to make the opening page dynamic - that she came out to one person only once.

To sum up we can say that the choice is only for you. Important not to get carried away much of placed advertisements. Your website needs to be interesting! This is very important. Put yourself in the shoes of your customers and how best to proceed.

Last modified: 10/08/2013 at 08:40
Published: Thursday, August 28, 2008 at 15:36
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