Contextual advertising on web sites is often a source of income for webmasters. It is a simple and convenient form of income that does not require additional time costs.
Simply sign up for the program Google AdSense and insert the necessary code into your website, for example, in the body of the article. How to make a Google AdSense is known to many, but not everyone knows how these revenues can be increased.
Why advertising Google AdSense brings little money
Google AdSense, trying to match the page content and advertising, does not always make it right. Robot AdSense determines what your page, and automatically publishes the most suitable in content ad.
The main principle of the robot - about what the page is about to be advertising.
Therefore, you will earn almost nothing in the two cases:
- If the site is not well-defined subjects. AdSense will display ads are cheap, if not free. Visitors to the website will go on the ads rarely, and for shows Google pays very little.
- Because it was a robot AdSense scans the whole page is taken into account a lot of that is not directly related to the theme of the site, there is an inadequate assessment of subjects and the corresponding formation of the advertising base AdSense. As a result of inadequate appear online advertisements that do not interest visitors. They do not click on them, and the site does not make money.
It is clear that the robot does what he spelled out in the code. Think independently, he can not.
Google AdSense specialists in 2008 have figured out how to make the action more productive Google robot. Was developed for this sectional target - AdSense Section Targeting.
How does the AdSense Section Targeting and what his secret
It's very simple. Sectional targeting enables webmaster earmarked for the text.
To help select AdSense ads are as adequately, the webmaster can use the "tips", emphasizing the importance of minimizing or vice versa certain sections of text on a page. These "tips" take the form of HTML comments.
For example, to highlight the section of HTML content, you can place the text of article with the necessary key words here between the tags:
<! - Google_ad_section_start ->
<! - Google_ad_section_end ->
AdSense code on the keyword determines which ads should be directed to this page.
And to exclude any part of the text of the published article on the evaluation and treatment of her slide AdSense, enclose it between the tags:
weight = ignore ) --> <! - Google_ad_section_start (weight = ignore) ->
weight = ignore ) --> <! - Google_ad_section_end (weight = ignore) ->
That's because with these scripts can control the search robot and guide it along the desired path.
In all the winners are:
- webmaster because online advertising will be placed according to his subjects;
- Visitors because advertising will be a logical addition to the published material;
- Google AdSense, the proceeds of which will grow both by site owners as well as by increasing the number of clicks on the relevant advertisements.
It should be noted that in the Google AdSense work smart guys, and they provided that some spammers will certainly desire to "inflate" the robot and inserted into the text of a foreign piece of keyword rich to attract targeted traffic. So AdSense takes into account the entire text of the page, and the use of tags only increases or decreases the weight of the text between them.
In the same page you can select an unlimited number of different pieces of text. It is important to remember that they must include sufficient proposals and key words to Google AdSense code was able to "understand" what they really say. Otherwise, you run the risk of under-collection relevant advertising.
With AdSense Section Targeting can increase the price of a click
We know that advertising in a highly competitive business is expensive. Enclose the text between the tags containing the "costly" words. Traditionally, these include cars, insurance, real estate, health services, etc.
And if you show the script AdSense Section Targeting their location, you get advertising with a great price-per-click. Likewise, tell the script to ignore something that brings little income or do not bring it at all.
Intelligently controlling the operation of AdSense Section Targeting , you can maximize the relevance of contextual advertising on the site, and several times to increase the number of clicks and their price, and, therefore, earn more.