I think that many webmasters and SEOs have noticed the growth of traffic from search engine Mail.ru . Also, many people report improved position in the SERP Mayle.
The cause of all was the signing of a partnership agreement between search giant Google and domestic mail service Mail.ru. Earlier mailer used Yandex base.
As representatives of Mail.ru, Google gave them the right to use their search listings without mention of its brand.
However, I think that soon we should wait for the pages of the mailer Google release advertising. I recall that earlier Mail has already collaborated with by Google (2003-2005 g).
Why partnership was renewed in 2010?
Significantly, no one knows but the two go on the Internet of hearing.
1. Yandex demanded Meyl.ru the new year to make changes to the contract. Yandex allegedly sought to be wearing the logo next to the stitching on the search engine pages Meyl.ru. Promote someone else's life so mailer refused and began talks with Google, the results of which we can see today.
2. Yandex in the near future is going to actively promote the market of Internet mail your brand. In case of extension of the contract between by Yandex and Mail, the partnership would compete with the latter.
What exactly caused the signing of a new partnership nobody knows. However, if the traffic from the mailer will continue to grow, we have to make room Yandex. If it stimulates the user migration to Meyl.ru, the Yandex also lose their present share of the Internet search market.