Webmasters shocked! It is with these words I want to start today's post.
If you are doing seo, it may have already noticed the failures and crashes in the SERP Yandex. All because of a new algorithm called "Snezhinsk."
Earlier this algorithm worked at buki.yandex.ru. Yandex developers taking into account all the reviews and opinions Snezhinsk launched in the main search.
Therefore, after the last update of search results, many SEOs simply can not believe their eyes. Many pages slipped to stomp on the 5th page and on. By many requests to find the page was promoted not possible. But do not spend the budget of many frugal.
After talking with his friends in the field of SEO and familiarized with the official release of Snezhinsk can make some suggestions to advance in today's Yandex:
- Domain Age. If recently webmasters have suggested that the age of the domain is set, you can now say with certainty that the older the domain the better.
- Unique content. As before, it is better to empty site than-full-trees.
- Age of external links. Analyzing the issue, it can be argued that the pages to which links have been purchased more than 3 months ago have not gone away. Same page with backlinks under the age of 3 months flew from issuance. One gets the impression that Yandex just forgot about all the young exile, at least not exactly consider them when ranking.
- Relevance donor. Now strongly influenced by the content of the page on which is placed a link. If there are words on the page about flowers, and a link to the Ankor "cars", such a link is not included in the rankings.
- Length of the request. Yandex claims that now the algorithm does not operate on the linear pattern, as in a tree. Now the query length is almost the dominant value, since This option is at the beginning of the search formula. Due to the number of characters in a search query formula may change radically.
- The key word in the title page. Page now, which is present in the title keyword, written in transliteration will have more weight than a page with a question mark, & figures, etc.
- Internal linking. Previously, to qualify for the top low-frequency queries was enough to make a competent internal linking, now that is not enough.
- Website template. Sites with the same layout and design pessimiziruyutsya extradition. Rejoice web designers, will soon be a lot of work and money. I wonder what will become of the same type on blogs LiveInternet and his ilk?
These are the changes. Now time promoting increased since simple purchase links are no longer get off. Many expect a rollback Snezhinsk, or at least its partial simplification.
What is interesting, Yandex calls their algorithms by the city: Magadan - Find - Arzamas - Snezhinsk.
Calculate the exact effect of any action in moving today is extremely difficult, if not - impossible. Yandex developers say that now at issue does not affect hundreds of factors, and the hundreds of thousands. Also, Snezhinsk - self-training algorithm.
I can also say that many offices en masse offer to buy a domain over 3-4 years. Perhaps they hope to trust the old domain.
Magadan, Nakhodka, Arzamas and Snezhinsk in conjunction with the ACS simply nuclear cocktail for SEOs. But try it we all have who did not survive - so do not take it.