Experiment with tags - we need a Description, and Keywords

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Hello dear readers! We suggest you familiarize yourself with interesting experiment with meta-tags, which was held by us.

To begin with let's deal with the fact that such meta tags and what is their purpose.

Эксперимент с тегами — нужны ли Description и Keywords

Meta tags are used to describe the properties of any HTML document. They are placed within these tags as <HEAD> ... </ HEAD>, but after attribute <title> page title </ title>, which is a must.

At the moment, there are about ten meta tags used to describe information about html-page:

  "Content-Type" content = "text/html; <META HTTP-EQUIV = "Content-Type" content = "text / html; 
  charset = windows-1251 "/> 

The tag is designed to indicate the current character and the type of document. If we talk about those blogs that run on WordPress, this line should look like this:

  "Content-Type" content = "text/html; charset=UTF-8" / > <Meta http-equiv = "Content-Type" content = "text / html; charset = UTF-8" /> 

Look closely. At the end of the tag after the space put a slash "/". This is in order to validate the page on W3C standard was successful.

  "Title" CONTENT = "Заголовок страницы" / > <META NAME = "Title" CONTENT = "Page Title" /> 

Indicates the title of the web page. It can be seen in the browser tab. However, it is not recommended, the default title should be placed here:

  title > <Title> Page Title </ title> 
  "Description" CONTENT = "Описание вашей страницы" / > <META NAME = "Description" CONTENT = "description of your page" /> 

Description of the page that is used for the brief summary in the search engine results. The major search engines - Google and Yandex - use their description.

  "Keywords" CONTENT = "ключевые слова, через запятую" / > <META NAME = "Keywords" CONTENT = "keywords separated by a comma" /> 

When indexing pages search robot should be guided by key words. However, in practice it turns not always.

  "Document-state" CONTENT = "Dynamic" / > <META NAME = "Document-state" CONTENT = "Dynamic" /> 

Indicates that the page is dynamic, but its content is often changed. If this does not happen, then the value will be changed to Dynamic Static.

  "Revizit-after" CONTENT = "10" / > <META NAME = "Revizit-after" CONTENT = "10" /> 

In that case, sat down in the parameters of the previous tag you mentioned that the page is dynamic, it is necessary to specify the frequency of changes in its content. The figure shows the frequency of changes in days.

  "author" content = "Имя автора страницы" / > <META NAME = "author" content = "Author Pages" /> 

Here, everything is clear.

  "Reply-to" content = "mail@pochta.ru" / > <META HTTP-EQUIV = "Reply-to" content = "mail@pochta.ru" /> 

Mail page author.

  "Copyright" content = "Авторские права" / > <META NAME = "Copyright" content = "Copyright" /> 

There is a registered trade mark? Write it here.

  "Robots" Content = "all" / > <META NAME = "Robots" Content = "all" /> 

Instructs the SS:

  • noindex - the page is not indexed;
  • none - not proivodit indexing at all;
  • nofollow - do not make indexing of links;
  • all - and references and index page.

It should be noted that the values ​​may be used together, for example: noindex, nofollow. Links and default page available for indexing.

Some meta tags are out of date, so do not add much value to the search engines and browsers. Us from all these tags have been used only a few, namely - Keywords, Title, Description and Robots.

Move on to the experiment

Robots and Title tags are mandatory. The point is to Keywords and Description situation is quite different. Typically, search engines are not counted, but encourages them to use most of the webmasters. I would like a more detailed look into the situation, so we decided to conduct the following experiment.

To perform this test had to remove two of the most annoying tag on the web-site.

Then we waited for the full re-indexing the site will be Google and Yandex. Waited at least kakih-nibud changes. After a while, noticed that traffic to the site has changed, and for the better.

Tagged it was about 25 visitors per day, removing the tags - was equal to about 70 people. Do the findings, the increase is quite good.

The question arises, why is this happening? Analysis of statistics has shown that visitors do not come for those queries that were made under the page. Among other things, there is one more change - in the search results annotations to web pages more attractive to users.

Before, when we independently wrote the description for web pages, search engines often not used, and the other focused on the Swasey. At the moment the search engines write more relevant than it prevented tags unclear.

It is worth noting that after TCI fell from 40 to 20 and 0 to PageRank 2, site traffic still fell.

Further, it was decided to carry out a similar experiment on this blog. As a result, TCI has not changed at all, and PageRank dropped to 3 from 4. Speaking of attendance, it had increased to 150, although earlier was 100 per day.

To summarize

  1. Attendance has increased, however, it may depend on how much quality content is used.
  2. PR and TIC. Too early to talk about that on these parameters affect the meta tags. Probably of great importance in this case have inbound links to a website. In this case, the panel webmaster showed that the number has not changed.
  3. A clear advantage - annotations become more beautiful.

Last modified: 10/08/2013 at 08:18
Published: Tuesday, July 14, 2009 at 14:56
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Comments: 6

Average bar: 4.96 out of 5
  1. TiamatInc
    July 14, 2009 at 18:42

    Unexpected effect, it is probably due to the changed snippets extradition. If they have changed for the better, the boost attendance is quite understandable.

    Reply

  2. Ai Pi Mani
    July 14, 2009 at 20:12

    Honor of speaking, I doubt that it has something to do with snippets extradition.
    In this case, the changes would affect many people.
    Although ... What a life just does not happen. =)

    Reply

  3. TiamatInc
    July 14, 2009 at 20:27

    And some more changes took place in this moment in experimental resources? If you update the content, the increase in attendance can be explained.

    If not, then I think the case is that the snippets turned out more appropriate and eye-catching, respectively, and increased the number of transitions, including requests for pages that are not optimized, simply due to the fact that if before the information is not displayed there associated with the request, but now there has got is the key phrase was looking for a visitor.

    Reply

  4. Andrew
    July 22, 2009 at 08:43

    Maybe it was more than just a visitor, but they are not thematic, but accidentally wandered to find?
    Need to see how time has changed the presence of visitors and their returns to the site.

    Reply

  5. Mr. saratin
    January 15, 2010 at 18:09

    Interesting stuff, really. But that fact does not prevent assume increasing and reducing site traffic after a massacre of the tags (... "began to come not for the request", and so on)? After all, at 100% know that these tags were the reason for the increase in attendance.

    TiamatInk - I think, in your words a lot of truth. CTR plays a significant role in the traffic from search engines, it is checked (including himself).

    Reply

  6. SEOblondinka
    January 25, 2010 at 19:28

    > Though, it (inbound links) number, as the panel webmaster hardly changed.
    But could exchange money. I once was bought links to Blondet to increase the TIC.
    Purchase of a sign written out to them for the sake of interest - along with titsem and PRom. After a week or two players checked that all indexed. It's OK - start the update wait TIC. :) To the surprise of it nifiga not changed, and the next and even fell. Check behind all the links again saw that they, too, fell TCI! That's the whole secret. :)

    Reply

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